Email: A basic business read on product marketing, new job? (Sweden)
A favourite. A stimulating read recommended by Steve Jobs. Apple’s product release cycle is inspired by Geoffrey Moore’s theory of ‘early adopters’.
Moore offers useful guidelines for moving products beyond early adopters into the lucrative mainstream market. Once a product ‘crosses the chasm’ it’s faced with a ‘tornado‘. A make or break time where mainstream customers determine whether the product takes off or fall’s flat.
Book details effective yet simple marketing strategies on how to reach these customers, how to make the most of being ‘inside the tornado’ to reap benefits of high mainstream adoption.