
Email: Favourite brand? (Hong Kong)
Great! Answer is Apple. Not a single Apple gadget missed, on the 1st day of launch!
An iSheeple or a fan-girl…
Many types of Apple fans:
Creative – work in design, art, music or media. Heavy Mac users. UX, UI or DJ’s.
Hipsters – wannabe creatives in media sales or baristas. Cool and creative.
Newbies – 1st time users who think it’s awesome. iPad or iPhones. Teenagers.
Oldies – die hard users. Own every gadget – iPod, iPad, iPhone, Mac, Apple TV, iWatch.
Haters – Microsoft or Android lovers. Use products to break codes, write poor reviews.
Rationalist – weigh all possible pros and cons, after over-thinking decision to buy.
Good guys – wanting to make a smart, sexy impression on girls. All ages.
Belong to the ‘oldies‘ category, each product in multiples…!