Starting the 1st of January 2025, the blog will pick a ‘WORD OF THE WEEK’, to share & explore the significance of the selected word like passion, purpose, playfulness. Here’s an expression for the word – purpose.

Just read Start With Why. It creatively answers the questions – why are some people & some organisations more innovative, more influential, more profitable & more passionate than others? Why do some command greater loyalty from customers & employees alike? Even among the successful, why are so few able to repeat their success over & over? People like Martin Luther King, Steve Jobs & the Wright Brothers had little in common as leaders, but they all started with passion & a why.
People won’t truly buy into a product, service, movement or idea until they understand the why behind it. Sinek calls this powerful idea The Golden Circle. It provides a framework upon which organisations can be built, movements can be led & people can be inspired. And, it all starts with a why?
Find Your Why picks up where Start With Why left off. Shares how to apply simple yet powerful insights so that we can find more passion, more motivation & also inspire those around us. Achieving fulfilment starts with understanding exactly why we do what we do. Inspirational.


