Read Steve Jobs. Based on interviews with Jobs, chats with family, friends, competitors & colleagues – Walter Isaacson has written a riveting story of the roller-coaster life & searingly intense personality of a creative entrepreneur, whose ferocious drive revolutionised 6 industries (personal computers, animated movies, music, phones, tablet computing & digital publishing).
At a time when America was seeking ways to sustain an innovative edge & trying to build a digital economy, Jobs stands out as the ultimate icon of inventiveness. He knew that the best way to create value in the 21st century was to connect creativity with technology. Built a company where leaps of imagination were combined with remarkable feats of creativity & engineering.
An unvarnished view of passion & perfectionism that shaped his approach to business. Filled with lessons about innovation & leadership. An awe-inspiring read of a man who thought different.