Over 100 million sharks are killed each year to satisfy enormous demand. Pro-actively pushing sharks to extinction, disrupting balance of oceans. We consume shark fins, present as gifts. Sharks are finned – cut off fins, bodies tossed alive back into the sea. Sink to the bottom, suffocate. An extremely inhumane process.
Oceans are in a state of crisis due to over-fishing. Single biggest threat to ocean life. Drive to feed a world growing at an alarming rate of 75 million people each year has put ocean resources under tremendous strain. 85% of fishing grounds are over-fished, fully exploited.
Sustainable consumption of seafood is the only way to reverse this unfortunate decline, prevent abuse, extinction of fish stocks. Essential for a balanced natural eco-system.