A deconstruction of Amazon CEO Jeff Bezos annual review letters to shareholders that reveal how he leads. Amazon is the fastest company ever to reach $100 billion in sales. What’s the key to Amazon’s growth? Thomas Edison believed, “I have not failed. I’ve just found 10,000 ways that won’t work.” Jeff Bezos has always linked evolution, experimentation, failure with growth, innovation, success.
Bezos offers a ‘hidden in plain sight roadmap’ for how he grew Amazon through Letters to Shareholders. Technology & Risk expert Steve Anderson has analysed, distilled these letters to reveal 14 Growth Principles that unlock lessons, mindsets, steps Bezos takes to make Amazon a massive success story.