The ultimate question 2.0…

Email: Re: recent ‘profitability’ post, a related business read? (Finland)


Business loyalty guru Fred Reichheld reveals the question most critical to a company’s future: “Would you recommend us to a friend?” By asking customers this question, we identify detractors – sully firm’s success, readily switch to competitors & promoters – generate good profits, sustainable growth.

Called Net Promoter Score (NPS)

Explains how firm’s have built Net Promoter into full-fledged management systems to drive extraordinary financial, competitive results. With trademark clarity:

• Defines fundamental concept of Net Promoter for a firm’s growth, sustained success
• Presents closed-loop feedback, it’s power to energise employees, delight customers
• Shares compelling stories of firm’s that’ve transformed performance with NPS

The Ultimate Question 2.0 – Amazon

Practical, insightful. Provides a blueprint for long-term growth, success.



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