Read Innovation Capital. Great leaders of innovation know creativity isn’t enough. They succeed not only on the basis of ideas, but also the vision, execution & networks to win commercial support. Innovation Capital is measurably more important for innovation than just being creative.
Authors have spent decades studying how people get great ideas, how they test & develop those ideas. How do leaders compete to obtain resources to launch new ideas? Which techniques amplify innovation capital? What does it mean to provide innovative leadership, launch breakthrough ideas with business impact, value? Great interviews with Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce) & more. Inspiring.
