Read an interesting article on brainstorming. Select a business challenge. Brainstorming for questions makes it much more effective, productive. Invite team to consider a challenge from fresh angles. Gives access to wider knowledge base, mindsets.
Best to include 3-5 people with no direct exposure to problems, whose cognitive style is starkly different. 3-5 with direct experience of issues, similar thought patterns. Builds a pool of surprisingly compelling questions, insights, ideas.
In usual brainstorming we focus on generating ‘answers’. Group dynamics like coasting, fear of judgement can hinder original thinking, stifle voices of introverted members. But, ‘question burst’ methodology reverses dynamics by prompting people to act imaginatively, uniquely. Because a question burst doesn’t demand instant assertion of a point of view, people feel comfortable sharing, speaking up. Sole focus on questions suspends automatic rush to provide answers. Encourages deep thought, exploration, creativity, curiosity, collaboration.
Quite intriguing…
