Email: How can we better engage millennial, Gen Z in workplaces? (US)
Tough one. No perfect answer. We’re entering a new era in which purpose of a company is evolving from shareholder-centric models to one that benefits all stakeholders. A beyond-shareholder focus, purpose driven employee experiences. Specifically, for ones keen to engage millennials, Gen Z (59% in global workforce in 2020). Not enough for employers to have a simple, compelling purpose. Need holistic growth driven mindsets, cultures.
Gen Z wants to see purpose lived through actions with a human lens. Younger workers want de-centralised environments where they decide how work gets done. Need a deeper sense of connection as a reflection of their identities. Seek continuous skill enhancement, learning, meaningful growth potential at work. Appreciate shared values inspiring employees to reach unique individual mastery.
Delta Airlines ‘flat tire’ policy empowers service agents to instantly waive fees for unforeseen delays. Under Nadella’s leadership, Microsoft uses purpose to create a continuous learning culture. Mission, “to empower every person, every organization on the planet to achieve more.” Embeds a growth mindset in performance, evaluation, development process, shifting focus from being a group of ‘know-it-alls’ to a group of ‘learn-it-alls’.
By fulfilling intrinsic needs of new generations of talent, companies can unleash their full potential, benefit from greater creativity, productivity, sensitivity.