Blue Ocean Strategy – W.C. Kim, R. Mauborgne
Interesting, insightful as a business book recommendation request from S. Korea. Advises to avoid always trying to beat competitors. Instead, focus on making them irrelevant by creating a leap in value for shareholders, company, employees, customers.
Most markets are red oceans. Full of blood because all sharks feed on same small pool of fish. Over time, sub-markets develop as a reaction to red markets.
To truly differentiate from competitors, create a blue ocean opportunity people can’t wait to dive into, untapped new market spaces ripe for growth, new ways of thinking, evolved strategic mindset to reach aspirations.
Businesses around the world are skipping bloody red oceans of rivals by creating their very own blue oceans. Have you caught the wave?
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