Just finished reading a wonderful, entertaining book – The Creative Curve.
Big data entrepreneur, Allen Gannett overturns the myths around creative genius, reveals the science & secrets behind achieving break-through creative success. We’ve been spoon-fed that creativity is the province of genius – those favoured, brilliant few, whose moments of insights arrive in unpredictable flashes of divine inspiration! If we aren’t a genius, we might as well pack up & leave.
But, Allen shows this simply isn’t true. Recent research reveals there’s a predictable science behind achieving success in any creative endeavour, from writing a popular novel to starting up a successful company. As the world’s most creative people have discovered, he shares great understanding of the mechanics of what Gannett calls ‘the creative curve‘. A point of optimal tension between the novel & the familiar.
Hence, everyone can better engineer mainstream creative success. Stories from the Broadway team of Dear Evan Hansen to the founder of Reddit. From the Chief Content Officer at Netflix to Michelin star chefs, Gannett reveals the 4 laws of creative success. Identifies common patterns behind their pursuit & achievements.
