Cruelty free make-up…

When buying cosmetics we read the words ‘cruelty-free’. Who wouldn’t be happy to endorse something against unkindness? To us, ‘cruelty-free’ suggests something was tested without involving, harming animals.

In fact, ‘cruelty-free’ could mean:

• No animals were hurt in testing or production of product

• While ingredients may have been tested on animals, final product wasn’t 

• The company didn’t test product themselves but may have relied on other entities 

• Testing was done in another country where regulations are different, non-existent

• Neither product, it’s components has been tested on animals in past 5, 10 years

• The product is “cruelty-free” as certified by a 3rd party entity 

Given regulatory vagueness, our best bet is to communicate with the manufacturer, for specific clarity. 

Firmly speak against cruelty on defenceless animals.

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