Tim Brown, CEO IDEO:
Innovation = inspiration + ideation + implementation
It’s a myth that innovation is brilliant idea leaps or comes from the minds of geniuses. The reality is most innovations come from a process of rigorous examination and risk-taking through which great ideas are identified, developed before being realised as new offers.
This book introduces design thinking, a collaborative process by which designer’s try new methods, their sensibilities are employed to match people’s needs with what is technically feasible and a viable business strategy.
It’s a human-centred approach to problem-solving that helps people become innovative, imaginative. We can use our empathy, intuition, understanding of people to design experiences to create opportunities for active engagement.
Business requires analytic thinking together with creative expansions, leading to valuable explorations and discoveries. Process of building quick prototypes and pilots helps.
The faster we make our ideas tangible, the sooner we can evaluate, assess, refine. A successful prototype isn’t one that works flawlessly. It’s one that teaches us lessons about objectives, processes & even ourselves.
Fosters a culture that believes it’s better to ask for forgiveness afterward rather than permission before. Rewards people for success but allows them to fail. Relaxing rules isn’t about people being crazy, it’s just letting them be real people.